Gosling’s appears to have struck gold with its newest product, Goslings Gold Seal rum.

It is the Bermuda company’s newest product, and it has been gaining fans, both locally and overseas, since it was rolled out at the start of the year.

It is a spirit worthy of carrying the famous Gosling’s seal and name, said Malcolm Gosling, president of Gosling’s Export.

“This is a brand new product and it’s more in line with the unique blend of Black Seal. It is a perfect match to our flagship brand. You will not find another amber rum like it,” he said.

It is not the first amber rum from Gosling’s. That honour went to Goslings Gold Rum, launched in 2005. However, the company wanted to create an amber rum that could be twinned with its famous stablemate Black Seal. That rum is Gold Seal, stated Mr Gosling.

“We’ve hit it right on the number. It is a unique blend that gets its character from the ageing process and the blending process. And we don’t think anyone will be able to duplicate it,” he said.

The rum is aged for up to five years. It has taken a number of years to perfect the blend. Last May it was scheduled to be launched, but it wasn’t quite right. A few more tweaks were made before the rum was finally given the green light to go to market.

Bottles of Goslings Gold Seal feature the company’s famous seal balancing a barrel of rum on its nose, albeit the seal is gold coloured rather than black.

Explaining why the company wanted to have an amber rum to market in parallel with Black Seal, Mr Gosling, with a smile, said: “Black Seal is great for Dark ‘n Stormys and cocktails, but we can’t expect people to drink it seven days a week.

“Gold Seal gives them something different. It gives us greater shelf space and it expands our name [in the market].”

Gold Seal is aimed at a very vibrant consumer base, according to Mr Gosling. He believes it will be attractive to a bigger segment of the market, and it offers more cocktail and mixer options beyond those for dark rums.

This point was emphasised by Andrew Holmes, brand manager at Gosling’s Export, who said the search is on to find a signature cocktail for Gold Seal.

“It’s going to be interesting to see what emerges,” he added, and said he wondered if a Gold Seal cocktail might be created that eventually rivals the Dark ‘n Stormy.

Regardless of where they are eventually bottled, all of Gosling’s rums are created in Bermuda at the company’s headquarters on Dundonald Street. And Mr Gosling said the domestic market remains as much of a priority as overseas sales.

At the beginning of this month Goslings Gold Seal was launched in Florida, Georgia and South Carolina. By the end of April it will be available in all 50 US states.

There has been encouraging feedback from those who have tasted Gold Seal, including words of praise from Robert Plotkin, who runs the website Americancocktails.com and is an independent judge of Paul Pacult’s Ultimate Spirits Competition. In an e-mailed message to Mr Gosling, he said “the new blend is a work of art” and had a touch of paradise. He added: “I think you’ve struck gold.”

Sharp-eyed customers will notice that the Gosling’s range of drinks, including Gold Seal, now bear the name Goslings without an apostrophe. The reason for that relates to registering and protecting the brand name. However, the company will continue to use an apostrophe in its name.