Business

Big-name performers just a plane-ride away

  • Airport music: Boyz II Men perform in the centre of JetBlue’s T5 terminal at JFK International Airport, New York. For travellers from Bermuda it is the nearest venue hosting occasional big name artists (Photograph supplied)
  • Airport music: Boyz II Men perform in the centre of JetBlue’s T5 terminal at JFK International Airport, New York. For travellers from Bermuda it is the nearest venue hosting occasional big name artists (Photograph supplied)
  • Delight for music fans: hundreds of travellers and some ticket-buying fans take pictures during a show by Taylor Swift in JetBlue’s T5 terminal at JFK International Airport, New York (Photograph supplied)

Seeing a big name performer live in concert is only a plane ride away for Bermuda residents — literally, because no ground transportation is needed to reach the venue once you land at New York’s JFK International Airport.

Among the artists who have previously held intimate shows in the middle of JetBlue Airway’s T5 terminal are Taylor Swift, Boyz II Men, The Wanted, Emeli Sandé, Ellie Golding and Jason Derulo.

It is an unusual business concept, but one that has proved popular since it was introduced in 2009.

The shows take place in the post-security side of the terminal, at the central area normally used to provide seating for customers of the surrounding food concessions.

“Performances are available exclusively to ticketed customers as an additional way the airline further enhances the travel experience,” said Tamara Young, corporate communications manager at JetBlue.

“Since 2009, these surprise and delight pop-up shows have featured performances by an array of artists across various musical genres.”

JetBlue flies a daily service between Bermuda and JFK all-year round, and this year introduced a second seasonal daily flight on the route from May to October.

There is no schedule for the “Live from T5” concerts, Ms Young said: “It’s more about when there is an artist that is a good fit.

“The concerts also serve as a promotional vehicle for artists; not only as a performance for their fans, they also receive exposure on our seat back TVs on-board reaching millions of customers each month.”

Ms Young said the concerts give fans a chance to meet and see their favourite musicians, while offering an opportunity for artists to reach an audience of millions.

“Live From T5 is promoted across JetBlue’s powerful social channels and through a series of wide-reaching media partnerships tailored uniquely to each artist’s fanbase.”

When asked why JetBlue came up with the idea for airport terminal concerts, Ms Young said: “Music is something that is near and dear to our hearts at JetBlue. Music is a connector and a unifier and crosses all demographics — age, gender, ethnicities, etc. And fun is one of JetBlue’s core values. What’s more fun than music?”