Hardware store Gorham’s is to be the title sponsor of The Royal Gazette’s Drive for Change road safety campaign.
Kirk Kitson, deputy chairman of Gorham’s board, explained: “I think the campaign is really important because the driving culture on the roads has taken a turn for the worse.
“We need to change the culture. We have reached the stage where we have to address it — we cannot go on like this. Gorham’s wanted to become the lead sponsor for Drive for Change and we are excited about it.”
The Gorham’s management team has pledged to support the campaign in the next five months and use its customer base to help spread the road safety message.
A spokeswoman for the campaign said: “It’s great to see Gorham’s taking a lead role in the movement towards improving the standards of riding and driving in Bermuda.
“We have achieved a great deal since we launched three months ago — Gorham’s support will help us to go further and help the campaign to reach its full potential.