The Bermuda 3s a new team par-three championship matching Pro-Am teams from four international territories will be held at three courses in October.

PGA professionals will captain and compete individually for a $100,000 purse.

The event, which runs from October 21 to 26, is the creation of two golf industry veterans, former PGA of America chief executive Joe Steranka and Honda Classic executive director Ken Kennerly, and is sponsored by the Bermuda Tourism Authority and Goslings.

Certified PGA professionals from the United States, Canada, Britain and Ireland and Continental Europe will lead four-person teams.

“There is nothing more exciting than representing your country in any endeavour but especially golf,” said Steranka who was instrumental in the growth of the modern-day Ryder Cup.

“Bermuda 3s is a celebration of the game and a recognition of the influential role PGA Professionals have around the world.”

Entry fees of $12,500 per team will earn a PGA professional and their three amateur partners one of just 20 places per region and a place in one of golf’s most extraordinary experiences including competition on Mid Ocean Club, Port Royal Golf Course and Turtle Hill Golf Club, as well as five nights of single accommodations at the Fairmont Southampton.

“The PGA are delighted to announce the inaugural Bermuda 3s tournament which provides another great opportunity for our PGA professionals to compete for a significant prize fund,” said PGA chief executive Rob Maxfield.

“The Bermuda 3s utilises a novel format where teams including three amateurs and one PGA professional will compete, with the winner being decided by performance on a par-three golf course. We are very excited about the chosen format as it highlights the merits and growing popularity of shorter forms of the game” said PGA chief executive Rob Maxfield.

Kevin Dallas, the Bermuda Tourism Authority chief executive, said: “We’re delighted to partner with some of the leaders in golf to bring this new event to life out here in Bermuda.

“Ken and Joe were keen to engage with certified PGA professionals from Bermuda’s key feeder markets. We know that Bermuda’s legendary hospitality and amazing courses will deliver an unrivalled experience for participants and look forward to building this into one of the most sought-after invitations in golf.”

Bermuda has been a popular golf destination since hosting the PGA Grand Slam of Golf from 2007-2014 at Mid Ocean and Port Royal.

PGA Professionals or amateurs may reserve their team via e-mail to info@bermuda3s.com, calling 561-379-2134 or registering online at www.bermuda3s.com