‘Rum Rudolph’ wins window display competition

  • The winning team of the Christmas Window Decoration Competition at Goslings (Photograph by Blaire Simmons)
  • The winning entry in the Christmas Window Decoration Competition at Goslings (Photograph by Blaire Simmons)

A Hamilton liquor store got a shot of Christmas spirit yesterday after it won a festive window display competition.

The City of Hamilton announced that Gosling’s on Front Street had scooped the top prize for its “Rum Rudolph” themed window.

Leanna Lambert, of Gosling’s, said: “We want to thank the City of Hamilton for putting on the competition.

“We knew we wanted to take the top award home this year.”

Gosling’s worked with creative studio Uber Super Duper on the festive display, which was created with a white marker, a red Gosling’s bottle cap and a custom-made piece of white board.

Ms Lambert also offered “a huge thanks to Sami and his creative team at Uber Super Duper who brought our vision to life”.

Sami Lill, founder and creative director of Uber Super Duper, added: “The default solution for retailers is often to simply put their products in their shop windows.

“Since this is one of the most well-known and iconic brands in Bermuda and the store has famously occupied this high-profile location ever since 1824, we approached it in an artistic, attention grabbing way.

“We look forward to pushing boundaries with Goslings again.”

Demco to Go, a Church Street florist, won second place and the People’s Choice Award and clothing shop Urban Cottage, on Front Street, took the third spot.

Carmen Phillips of Demco to Go, said: “As a creative business, we are absolutely delighted to have been chosen as winners in the People’s Choice category.

“We held an internal competition to design the window and, as creativity is our passion, our team is humbled by the many votes our window received.”

The competition was judged by a panel which included an interior designer, an art director, a photographer and an event producer.

Gosling’s got a $1,000 Belco voucher for their victory and Demco to Go got a $350 gift voucher to Masters for its People’s Choice win.