Tourism

BTA: Prepare for visiting families

  • Kevin Dallas, CEO of Bermuda Tourism Authority (File photograph by Akil Simmons)

The Bermuda Tourism Authority is encouraging the island’s tourism industry stakeholders to prepare for anticipated growth in the number of young families vacationing on the island over the next five years.

This data point is underscored as the Family Travel Association holds its annual summit in Bermuda this week.

Bermuda Tourism Authority CEO Kevin Dallas addressed the group Monday and explained that children under 17 years-old were up 32 per cent in the first half of 2018 versus the same time one year earlier.

Growth in the active family visitor segment is a component of the soon-to-be-released National Tourism Plan. The plan lays out a strategic vision for the industry over the next five years.

“Across the tourism spectrum we have a lot of work to do to get ready for the growing number of young families,” said Bermuda Tourism Authority CEO Kevin Dallas.

“Transport is especially a struggle for young families, particularly if they’re trying to get out and explore the island. Increasingly families tell us how difficult and expensive it is to get the family to the beach and back and maybe out again for dinner.”

“In transport, in the beach economy and in many other sectors of the tourism economy, there is a tremendous opportunity for entrepreneurs to shape products and experiences for this growing audience,” Mr Dallas said.

The Family Travel Association Annual Summit is taking place at the Fairmont Southampton through October 10, bringing together more than 100 family-focused tour operators, travel agents and media. The Bermuda Tourism Authority is one of the summit partners and was responsible for the pitch that attracted them to the island.

The new National Tourism Plan will be released at the 2018 Tourism Summit. The summit is open to anyone with an interest in the tourism industry.

Press release from the Bermuda Tourism Authority